Did you know that if you advertise small business goods and services in Denver car wraps can increase your business’ sales? With vinyl wraps you car becomes a mobile billboard wherever you drive. It makes your business look more professional while promoting your business brand, and the ROI is much higher than other forms of advertising. here are 5 reasons you need to advertise with a vehicle wrap.
The local market is essential to small business growth. Big businesses have more resources to spend on advertising and marketing; which is why, small business owners need to focus on the local market, networking and economical advertising to compete. Consistent and professional branding promotes your business as serious and professional.
1. Advertising Everywhere You Go
Small business growth often relies heavily on advertising to the local market. For company vehicles that are constantly visible to potential customers, it makes sense to use their visibility to promote the business. A vinyl wrapped company vehicle advertises every time it is driven and everywhere that it goes. Advertising small business products and services to the essential local market is much more effective if it is done daily in places of high visibility.
2. Denver Car Wraps Look Professional
A professionally designed and installed car wrap that promotes your brand improves the image of your business. Using vehicle wraps in Denver will advertise your name, contact information, services and products to the mile high area. The wrap should include images, logos, promotions and design that make your small business look just as professional as the big business competitors.
To better track your vehicle wrap advertising results, you can use different contact information on the vehicle from your other advertising or use a special promotion advertised only on the vehicle.
3. Car Wrap Advertising Results
People notice wrapped vehicles. They are large mobile signs with your logo and contact information that advertise every day and every place that the vehicle goes. Vehicle wraps in Denver can make tens of thousands of impressions daily.
4. Sales Returns on Advertising
Vehicle wraps have a high ROI compared to other forms of advertising. According to the Outdoor Advertising Association of America, 95% of Americans are reached by marketing aimed at drivers and passengers. The number of impressions made varies according to the traffic of the area and where the wrapped vehicle is driven and parked. In a recent QuickBooks blog, vehicle wraps are estimated to cost around 4 cents per thousand impressions. This is far more cost effective than the estimates of outdoor signs at $3.56 per thousand impressions and newspaper ads at $19.70 per thousand impressions.
In Colorado’s densely populated capital, car wrap advertising can greatly increase business sales because many people will see the advertisement while driving in traffic. Car wraps in Denver are most effective when driving in the business’s service area, parking near busy intersections and while stuck in heavy traffic. That’s right, there’s finally a benefit to being caught in the infamous mousetrap.
5. Vehicle Wrap Cost
A vehicle wrap is advertising that is seen every time that the vehicle is driven. It can last for years, and it can be removed without damaging the car. This makes the advertising cost low for the amount of exposure.
Average vehicle wrap cost varies according to the type of vehicle wrap and the size of the wrap. A tougher cast vinyl wrap usually costs around $12-$15 per square foot and lasts up to five years. The calendared vinyl wrap usually costs around $5-$8 per square foot and lasts up to one year. Some places charge a flat rate based on the size of the vehicle and whether you want spot graphics, a half-wrap or a full wrap. Spot graphics can cost as little as a few hundred dollars and a full wrap for a large vehicle, like a bus, can cost as much as eight thousand dollars. Be sure to get a professional and experienced installer or the paint of the vehicle may get damaged. You may want to read 5 things to consider before buying a vehicle wrap.